According to a recent LinkedIn post from Zest AI, survey data produced with research firm Celent suggests 82% of lenders are experiencing rising fraud losses. The post indicates that fraudsters increasingly resemble strong borrowers at origination, making risk harder to detect through traditional underwriting methods.
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The company’s LinkedIn post highlights an upcoming webinar featuring Celent principal analyst Craig Focardi and Zest AI’s underwriting and fraud product marketer Sean McCarron to examine this trend and lender responses. For investors, the emphasis on fraud detection and underwriting analytics points to growing demand for advanced risk models, which could support Zest AI’s product adoption and strengthen its positioning with financial institutions.
If the research findings gain traction among banks and credit unions, they may accelerate spending on AI-driven fraud and credit risk tools. This environment could expand Zest AI’s addressable market in risk management technology and potentially enhance its competitive stance versus legacy scoring and manual review processes.