According to a recent LinkedIn post from Bluefish, the company analyzed 52 brands that advertised during Super Bowl LX to assess their performance in what it describes as AI visibility and AI favorability. The post indicates Budweiser, part of AB InBev, ranked highest in this AI-focused assessment.
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The post suggests Super Bowl advertising may have a measurable impact on how often brands appear in AI-generated responses and how positively they are portrayed. It further indicates that these AI-related metrics could influence whether brands are recommended and ultimately purchased as consumer discovery increasingly shifts toward AI-driven channels.
For investors, the analysis points to an emerging dimension of advertising ROI, where large-event campaigns may affect brand prominence within AI assistants and search tools. If Bluefish’s methodology gains wider adoption, brands that optimize for this AI exposure could realize incremental value from major media spend, potentially benefiting companies with strong Super Bowl presences like AB InBev.
The LinkedIn post also highlights Bluefish’s positioning as an analytics provider focused on AI-era brand measurement, which may be relevant for investors tracking marketing technology and data firms. As AI-driven discovery becomes more central to consumer behavior, demand for such measurement capabilities could support Bluefish’s growth prospects and reinforce the strategic importance of AI-aware media planning across the advertising ecosystem.