According to a recent LinkedIn post from Atmosphere TV, a new MediaScience study reportedly indicates that the company’s out‑of‑home video content captures 12% more visual attention than traditional linear TV in distracted environments. The post emphasizes that viewers appear to prefer Atmosphere’s programming in bars, restaurants, gyms, airports, and other “third space” venues.
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The company’s LinkedIn post highlights its focus on audio-optional, visually driven content specifically designed for out-of-home settings, in contrast to repurposed linear TV programming originally built for in-home viewing. For investors, the cited attention-lift and claimed viewer preference may suggest stronger ad effectiveness and pricing power, which could support revenue growth and differentiate Atmosphere TV within the ad-supported, place-based media segment.
If advertisers accept the study’s findings and allocate more budgets to Atmosphere’s network, the company could benefit from higher fill rates and improved monetization per screen. At the same time, the strategy of targeting “third spaces” positions Atmosphere within a niche of the broader CTV and digital-out-of-home ecosystem, where measurable engagement advantages could be a competitive lever against both linear TV and other digital signage providers.