According to a recent LinkedIn post from Storyblok, the company is highlighting results from a survey indicating that 61% of marketers remain in the early stages of AI adoption. The post references on-the-ground conversations at the Shoptalk conference about what “AI readiness” means in practice, featuring perspectives from executives at RDA, FlexFactor, and SearchBlox Software, Inc.
Claim 55% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
The post also promotes an AI readiness self-assessment and related guidance materials aimed at helping organizations benchmark and improve their AI capabilities. For investors, this emphasis suggests Storyblok is positioning itself as a thought leader in AI-enabled marketing and commerce tools, which could support higher customer engagement, cross-selling opportunities, and long-term demand as digital teams seek structured frameworks to advance AI adoption.
By spotlighting that a majority of marketers are still early in their AI journey, the content implies a sizable addressable market for platforms that can operationalize AI within content and digital experiences. If Storyblok can convert this educational and diagnostic approach into product uptake or consulting-led implementations, it may reinforce its competitive position in composable content management and potentially support recurring revenue growth as AI becomes a core requirement in enterprise marketing stacks.