Stic Names New CMO to Accelerate Growth After $10 Million Funding Round

New updates have been reported about Stic.

Stic has appointed brand and growth specialist Sarah Zurell as Chief Marketing Officer to lead brand strategy and marketing as the company scales its community-powered out-of-home advertising platform across North America. Her mandate is to speed national expansion, deepen ties with advertisers, agencies, and drivers, and translate Stic’s recent $10 million capital raise and $200 million valuation into sustained market growth.

Zurell brings 15 years of experience building and revitalizing consumer brands, including as CMO of footwear label Chinese Laundry, where she drove a turnaround that culminated in a private equity sale, and as co-founder of mobility-focused parking marketplace Pavemint. Stic CEO Adam Cohen said her mix of cultural brand-building and marketplace execution will support the company’s shift from early traction to growth-stage scale, with Zurell set to focus on hyper-local campaigns, narrative-driven marketing, and scalable partnerships that deliver measurable return for advertisers and incremental income for drivers using Stic’s technology-enabled vehicle ad network.