Sterra Acquisition by Stryv Underscores D2C Consolidation in Asian Consumer Appliances

According to a recent LinkedIn post from Covenant, the firm’s director and Head of Mergers & Acquisitions and Capital Markets, Pei Tong Ng, has been involved in advising home appliance brand Sterra on its full acquisition by Singapore-based electronics startup Stryv. The post notes that Stryv focuses on personal care devices, while Sterra’s core products are water and air purifiers, and that Sterra is expected to continue operating as a standalone brand under the new ownership.

The company’s LinkedIn post highlights that Sterra will now sit within Evo Commerce, Stryv’s parent company, in a move framed within a broader regional trend of Asian direct-to-consumer brands consolidating competitors. For investors, this suggests ongoing M&A activity in the consumer appliance and D2C space, potentially supporting scale, cross-selling opportunities, and regional expansion for Evo Commerce, though financial terms and specific performance targets were not disclosed in the post.