According to a recent LinkedIn post from Starboard, the company plans to engage freight forwarders at the TPM26 conference in Long Beach from March 1–4 to discuss digitizing pricing and quoting workflows. The post highlights ongoing industry pain points such as manual rate-sheet handling, delayed carrier updates, and time-intensive quote creation.
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The post suggests that Starboard is positioning its AI-powered platform as a solution to automate pricing and quoting, enabling faster customer responses and potentially higher win rates and margins for forwarders. For investors, this emphasis on automation and live demos at a major industry event may indicate focused go-to-market activity, targeted customer acquisition efforts, and an attempt to strengthen Starboard’s role in the digital freight and logistics software segment.
If the company succeeds in converting interest at TPM26 into deployments, it could support recurring revenue growth and improve sales efficiency given the scalable nature of SaaS-style AI platforms. More broadly, the activity underscores ongoing demand for workflow automation in freight forwarding, suggesting a supportive backdrop for technology vendors addressing operational bottlenecks in global logistics.