According to a recent LinkedIn post from Starboard, the company plans to engage freight forwarders at the upcoming TPM26 conference at the Long Beach Convention Center from March 1–4. The post highlights a focus on replacing manual quoting processes with an AI-driven pricing and quoting workflow.
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The post suggests that Starboard is positioning its platform as a solution to operational bottlenecks such as managing rate sheets, tracking carrier updates, and building customer quotes. By emphasizing faster response times and reduced errors, the content points to a value proposition aimed at improving win rates and protecting margins for freight forwarders.
For investors, this outreach at a targeted industry event may indicate a customer acquisition push within the freight forwarding and logistics segment. If successful, increased adoption of the AI-powered platform could support recurring revenue growth and enhance Starboard’s competitive position in the digital freight and logistics software market.
The emphasis on live demos and direct meetings at TPM26 also implies an effort to shorten sales cycles and convert interest into concrete commercial relationships. In a sector under pressure to digitize and automate, Starboard’s presence at this conference may help it capture share from legacy, manual workflows and build a larger installed base over time.