Softwear Automation Enhances Prompt Volumes with Brand Citation Analytics Feature

Softwear Automation has shared an update. The company announced the launch of a new feature called Brand Relevant Prompts within its Prompt Volumes product. The tool identifies user prompts in which answer engines cite a specific brand or its competitors, allowing users to see which prompts drive citations to their own pages, who else appears alongside them, and where competitors are cited but they are not. For investors, this update suggests Softwear Automation is expanding its analytics capabilities in the emerging “answer engine” and AI search ecosystem, positioning itself as an enabler of brand visibility measurement in AI-generated responses. If adopted by brands seeking more granular insight into how they are referenced by AI systems, the feature could deepen customer engagement, support upselling within the Prompt Volumes platform, and enhance the company’s competitive differentiation in AI-driven marketing and search analytics. However, the financial impact will depend on customer uptake, pricing, and the pace at which enterprises prioritize AI citation analytics as part of their broader marketing and data budgets.