According to a recent LinkedIn post from Tastewise, consumer discovery of Easter desserts appears to be shifting from physical menus to social media feeds. The post cites data from Tastewise’s Social F&B panel indicating that “melty” content in Easter dessert conversations has increased 1.6x year over year.
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The post suggests that customers are increasingly deciding what to order based on how desserts perform on camera before encountering them on a menu. It further indicates that this trend may be altering the product design brief for restaurant operators and CPG brands toward visual appeal and filmable experiences.
As described in the post, formats such as dessert boards, flights, and DIY kits are portrayed as gaining traction because they generate multiple opportunities for user-created video content per order. The post also implies a shift in value drivers, arguing that texture and visual behavior of desserts may now play a commercial role similar to that of traditional health claims.
For investors, this emphasis on data-driven insights into social food behavior could underscore Tastewise’s positioning as an analytics provider for F&B innovation and marketing strategy. If operators and CPG teams increasingly rely on such granular social data to guide product development, Tastewise could see stronger demand for its intelligence platform and deeper integration into clients’ go-to-market processes.
More broadly, the trend outlined in the post points to continued convergence of social media, experiential dining, and packaged food innovation. This dynamic may favor technology and data firms like Tastewise that can quantify social trends in real time, and it could influence marketing budgets, menu engineering, and SKU design across the foodservice and CPG sectors.