According to a recent LinkedIn post from Siro, the company is drawing attention to what it suggests is a widespread gap in sales training practices, noting that only a small fraction of sales professionals reportedly conduct weekly training. The post contrasts routine pipeline and internal update meetings with more deliberate skill-building sessions focused on how representatives communicate in live conversations.
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The post highlights that many sales teams appear to treat customer interactions as the primary training ground, implying potential inefficiencies and lost opportunities in sales performance. It suggests that higher-performing teams are investing in consistent, proactive practice before key customer moments, positioning structured training as a differentiator in sales effectiveness.
As part of this theme, the LinkedIn content promotes the first episode of Siro’s new podcast, “Tactics,” featuring Siro CEO Jake Cronin and author and entrepreneur Marcus Sheridan discussing what consistent training looks like in high-performing teams. This media initiative indicates an effort by Siro to build thought leadership around sales training methodologies, which could support brand recognition and customer acquisition in the sales enablement space.
For investors, the emphasis on training frequency and communication quality suggests Siro is targeting a persistent pain point in sales organizations, potentially expanding its addressable market among companies seeking performance improvement. If the podcast and related content drive engagement with sales leaders, Siro could strengthen its positioning as a specialist in sales readiness and coaching, supporting longer-term demand for its platform and services.