Siro Highlights Sales Training Gap With Launch of Tactics Podcast

According to a recent LinkedIn post from Siro, the company is drawing attention to what it portrays as a gap in sales training practices, noting that very few sales professionals appear to run weekly training focused on communication skills. The post contrasts common weekly sales meetings, which it suggests often center on pipeline reviews and internal updates, with more deliberate skill development ahead of customer interactions.

The LinkedIn post highlights the launch of the company’s new podcast series, “Tactics,” featuring Siro CEO Jake Cronin in discussion with author and entrepreneur Marcus Sheridan about what consistent training looks like in high‑performing teams. For investors, this content initiative could signal Siro’s effort to position itself as a thought leader in sales enablement, potentially supporting brand awareness, lead generation, and long‑term demand for its sales training or enablement solutions.