According to a recent LinkedIn post from SimScale, the company’s team is present at Hannover Messe, engaging attendees from a booth in Hall 17 and hosting live discussions on engineering workflows. The post highlights a masterclass led by Jon Wilde and Neil Ashton on “agentic engineering,” with a focus on how emerging approaches may challenge traditional engineering processes.
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The post suggests that SimScale is using the trade fair to position itself as a thought leader around next-generation engineering workflows and AI-enabled methods. For investors, this visibility at a major industrial event may support lead generation, deepen relationships with manufacturing and engineering customers, and reinforce the company’s competitive positioning in cloud-native simulation and workflow automation.
SimScale also references onsite activities such as a stand party and a raffle, framed as ways to attract traffic and stimulate conversations about complex projects and “messy” workflows. While these are marketing-oriented elements, they may indicate an active push to accelerate customer adoption and expand the sales pipeline in core industrial and engineering markets.