According to a recent LinkedIn post from SiMaai, the company highlights that only about 15% of Norwegian businesses are currently using AI in daily operations, leaving an estimated 85% reliant on manual processes. The post points to routine tasks such as copying data between systems, repetitive customer inquiries, and manual reporting as areas where automation could be applied but often is not.
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The post suggests that this underutilization is less about resistance and more about AI still feeling abstract, especially for smaller or non-tech-focused firms. For investors, this message underscores a sizable addressable market for AI-driven productivity tools in Norway and potentially similar markets, implying room for revenue growth for vendors like SiMaai that can translate AI from concept to concrete workflow automation.
By emphasizing the growing gap between companies that automate and those that do not, the post implicitly frames AI adoption as a competitive necessity rather than a discretionary experiment. If SiMaai can position itself as an accessible implementation partner for mid-market enterprises, this perceived urgency could support stronger demand, higher customer retention, and favorable long-term positioning in the regional AI and automation segment.
The focus on eliminating “boring” manual work rather than workforce replacement may also mitigate adoption barriers tied to employee resistance. This framing could help ease organizational change and shorten sales cycles, which in turn may positively influence SiMaai’s scalability and unit economics if the company successfully converts this narrative into commercial traction.