According to a recent LinkedIn post from SiMaai, the company is observing that many small and mid-sized Norwegian businesses are seeking AI automation without a clear understanding of which tasks to automate. The post suggests that firms often start from a technology-first angle, asking which AI tools or chatbots to use, rather than identifying time-consuming processes.
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The post highlights SiMaai’s emphasis on process mapping as the initial step, focusing on recurring emails, standardized orders, and repetitive internal questions. By prioritizing concrete use cases where manual work is high and patterns are stable, AI deployments are framed as more likely to deliver operational value.
For investors, this approach indicates that SiMaai is positioning itself as a consultative AI partner to SMBs, targeting productivity gains through structured discovery rather than generic tool deployment. This could support stickier customer relationships and recurring project pipelines, as clients may depend on SiMaai to continuously refine and expand automation.
The commentary also underscores a perceived adoption gap in the Norwegian SMB segment, where pressure to use AI is rising but implementation strategies remain immature. If SiMaai can effectively convert this demand into practical projects, it may tap into a growing market for AI-driven efficiency solutions, though the post does not provide quantitative metrics or specific customer wins.