A LinkedIn post from SiFi highlights a flexible approach to cash-back reward distribution for corporate spending in Arabic-speaking markets. The post contrasts traditional programs, where rewards accrue mainly to the business and employees see little benefit, with SiFi’s model that allows employers to allocate rewards between the company and staff.
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According to the post, companies can direct 100% of cash back to the business wallet, 100% to employees via a dedicated rewards card, or any custom split between the two. Employee-directed rewards can reportedly be used as cash-like balance at eligible merchants or converted into points redeemable with programs such as AlFursan, Qitaf, and Accor in the near future.
The post suggests this flexibility could help reduce reliance on employees’ personal cards for business expenses by increasing their share of rewards where needed. For investors, this positions SiFi as a fintech player focused on corporate expense controls and employee incentives, which may support adoption among enterprises seeking both tighter spend management and more competitive benefits.
If effectively executed, such a model could improve SiFi’s transaction volumes and fee-based revenue, while building stickiness through integrations with established loyalty ecosystems. The emphasis on configurable reward sharing may also help differentiate SiFi in the regional B2B payments and corporate card market, potentially enhancing its competitive standing against more rigid cash-back offerings.