According to a recent LinkedIn post from SHEIN, the company’s 2025 Global Circularity Study surveys more than 15,000 customers across 21 markets to examine how circular fashion practices appear in real clothing-use behavior. The post indicates that price remains the dominant driver of online purchases, cited by 91% of respondents, followed by fit and personal style.
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The post also highlights that nearly half of respondents associate sustainable or circular clothing with durability and long-lasting quality, and that many customers reportedly wear certain SHEIN categories more than 30 to 50 times. It further suggests significant untapped potential in repair and recycling, with many consumers indicating they would participate if processes were more convenient and if they had better information.
For investors, the survey results suggest that SHEIN’s customer base appears highly price-sensitive but increasingly attentive to durability and practical aspects of sustainability. This could support strategies that balance low-cost offerings with incremental improvements in product longevity and post-purchase services, potentially enhancing brand perception without fundamentally changing the value-focused model.
The emphasis on convenience and education around repair and recycling may signal opportunities for SHEIN to develop low-cost circularity initiatives that align with existing shopping behaviors rather than relying on premium pricing. If translated into scalable programs or partnerships in logistics, resale, recycling, or repair, such efforts could strengthen customer retention and mitigate regulatory or reputational risks in the fast-fashion segment.
More broadly, the study reinforces that circularity in mass-market apparel may be driven less by niche eco-positioning and more by practical, user-centered interventions. For SHEIN, demonstrating repeated use of its products and exploring accessible circular solutions could become a differentiator as regulators and consumers scrutinize environmental impacts across the global fashion industry.