According to a recent LinkedIn post from SERHANT Technologies, construction has begun at 10W17, a boutique condominium project in Manhattan’s Flatiron District. The post indicates that SERHANT. New Development has been selected to handle exclusive sales and marketing for the 34-residence property, which is being developed by Prosper Property Group and designed by DXA Studio.
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The company’s LinkedIn post highlights a focus on strategic demand-building through storytelling and broad distribution rather than solely on project launch activities. For investors, this suggests SERHANT Technologies may be deepening its role in high-end urban residential projects, potentially supporting revenue growth from marketing and sales mandates while reinforcing its positioning in New York’s competitive new development market.