According to a recent LinkedIn post from SERHANT Technologies, the company has been selected as the exclusive leasing and marketing partner for Charlie at Hoboken Connect, a 27‑story mixed‑use waterfront tower developed by LCOR. The post indicates this represents SERHANT’s first residential project in Hoboken and an expansion of its presence across New Jersey.
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The LinkedIn post describes Charlie as part of a more than $900 million redevelopment of the Hoboken waterfront, comprising 386 residences with 20% designated as affordable housing, ground‑floor retail, and a full amenity offering. It also highlights a geothermal system that is expected to position the project as New Jersey’s largest residential geothermal development.
For investors, the post suggests incremental revenue opportunities for SERHANT Technologies through leasing fees and marketing services tied to a large‑scale, long‑duration project in a high‑demand waterfront market. The focus on sustainability features and mixed‑use design may strengthen the firm’s positioning in environmentally focused and transit‑oriented developments, potentially enhancing its competitiveness in the broader New York–New Jersey residential market.
The partnership with LCOR, a major real estate developer, could also signal deeper access to institutional‑grade projects and repeat business if performance targets are met. However, the financial impact will depend on lease‑up pace, fee structures, and broader macro factors affecting multifamily absorption and pricing in the Hoboken and greater New York metro area.