SEEN Appoints First Chief Marketing Officer to Accelerate Brand and Retail Growth

SEEN has shared an update. The company has appointed Linh Peters as its first Chief Marketing Officer. Peters brings more than 25 years of marketing leadership experience from major consumer and retail brands including Walgreens, Starbucks, Calvin Klein, and Ulta Beauty. In her new role, she will lead SEEN’s marketing strategy as the company aims to evolve from a challenger brand into a category creator focused on the link between haircare and skin health. Her mandate includes strengthening SEEN’s positioning as a scalp- and skin-conscious haircare brand, expanding on its exclusive partnership with Ulta Beauty, and deepening engagement with a network of over 8,000 dermatologists, estheticians, and healthcare providers who recommend the products.

For investors, this senior hire signals an intention to accelerate brand-building, customer acquisition, and retail penetration in the competitive beauty and personal care market. Peters’ background in scaling consumer brands and integrating digital and customer experience initiatives could support revenue growth and brand differentiation, particularly as SEEN seeks to capitalize on its dermatologist-developed, clinically oriented value proposition. The emphasis on professional endorsements and a national retail partner suggests a strategy aimed at increasing market share and improving distribution efficiency, which, if executed effectively, may enhance SEEN’s growth trajectory and strengthen its position within the premium haircare and skincare-adjacent segments.