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Scrunch AI Highlights Akamai Case Study on Boosting Brand Visibility in AI Search

Scrunch AI Highlights Akamai Case Study on Boosting Brand Visibility in AI Search

According to a recent LinkedIn post from Scrunch AI, Akamai Technologies reportedly used Scrunch’s Agent Experience Platform (AXP) to optimize how its web content is consumed by large language models. The post describes AXP as operating at the CDN level to intercept AI traffic, reformat pages into AI-friendly structures, and remove code considered irrelevant for AI, while leaving the human-facing site unchanged.

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The LinkedIn post cites six-week test results comparing AXP-optimized pages to standard pages, suggesting 38% more unique prompts with citations, 85% more total citations, and a 364% increase in brand presence for non-branded prompts. It also notes that, in ChatGPT specifically, Akamai’s brand presence versus competitors increased by 133%, and indicates Akamai plans to expand AXP deployment across more of its site.

For investors, the post points to early evidence that Scrunch AI’s platform may enhance enterprise visibility within AI-driven search environments, a growing concern as LLMs mediate more information discovery. If such performance metrics prove repeatable at scale, Scrunch AI could strengthen its value proposition to large customers and potentially support premium pricing or broader enterprise adoption.

The collaboration with Akamai, a major CDN provider, may also be viewed as a form of validation for Scrunch AI’s technical approach, potentially improving its positioning in the emerging “AI optimization” and AI search infrastructure segment. However, the figures presented are limited to a short time frame and a specific implementation, so investors may want to see additional case studies and financial data before drawing conclusions about long-term revenue impact or market share gains.

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