According to a recent LinkedIn post from RunSafe Security, the company is highlighting feedback from a technical product owner at a medical device manufacturer who compared software bill of materials, or SBOM, tools for embedded C and C++ environments. The post cites this feedback as describing RunSafe’s approach as closely aligned with what the user envisions for an SBOM in these languages.
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The post suggests RunSafe is positioning its technology to address long-standing difficulties in generating accurate SBOMs for embedded software, an area where many tools were built around package-based ecosystems. By engaging users in C, C++ and embedded environments, the company appears to be signaling focus on complex, regulated sectors such as medical devices, which could support pricing power and recurring revenue opportunities.
Investor-wise, an emphasis on SBOM accuracy for embedded systems may align RunSafe with tightening software supply chain and cybersecurity requirements in critical infrastructure and healthcare. If the company can convert this perceived technical differentiation into broader adoption among device manufacturers and other embedded developers, it could strengthen its competitive position within the cybersecurity and software assurance market.