Ripple Invests in Rebranded Bitwise Physical XRP ETP Amid Growing Crypto Demand

New updates have been reported about Ripple (PC:RIPLX)

Ripple has announced its investment in the newly rebranded ‘Bitwise Physical XRP ETP’, previously known as the ETC Group Physical ETP, marking a strategic move in the expanding European crypto market. This development follows Bitwise Asset Management’s acquisition of ETC Group and its subsequent rebranding of their European crypto ETP offerings. Ripple’s involvement underscores the increasing investor interest in XRP, the world’s fifth-largest cryptocurrency by market capitalization, valued at over $80 billion. The XRP Ledger (XRPL) is gaining traction for its applications in cross-border remittances, institutional DeFi, and real-world asset tokenization, thanks to its speed, efficiency, and reliability.

Brad Garlinghouse, CEO of Ripple, highlighted the surge in global demand for crypto asset exposure, driven by a clearer regulatory landscape in the U.S. This trend is expected to boost the demand for crypto ETPs, such as the Bitwise Physical XRP ETP. As one of the most valuable and liquid digital assets, XRP is positioned as a cornerstone for investors seeking resilient and utility-driven assets. Bitwise, having surpassed $10 billion in total client assets, is expanding its presence in Europe with plans for more institutional-grade crypto ETPs. This strategic expansion includes the recent launch of the Bitwise Aptos Staking ETP on the SIX Swiss Exchange and the filing of a Form S-1 for an XRP ETF in the U.S. Ripple’s investment in this rebranded product highlights its commitment to strengthening its position in the evolving crypto investment landscape.