Revolut Directs New U.K. Customers Into Bank Accounts and Launches Graham Norton Campaign

According to a recent LinkedIn post from Revolut, the company is now onboarding all new U.K. customers directly into bank accounts and positioning this as a step toward becoming the “bank of choice” in its home market. The same post also highlights a new marketing campaign featuring broadcaster Graham Norton, intended to promote what the firm describes as a world‑class banking experience.

The post indicates that existing U.K. customers will be transitioned to the new bank setup over time, with Revolut emphasizing that services will remain uninterrupted and cards will continue to function normally during this process. For investors, the move to default new U.K. users into full bank accounts could support higher deposit balances, deeper customer engagement, and improved monetization, potentially strengthening Revolut’s competitive position versus incumbent and challenger banks.

At the same time, the use of a high‑profile media personality for the campaign suggests an increased focus on brand building and mainstream customer acquisition in a key European market. This may signal higher near‑term marketing spend but could accelerate user growth and brand recognition if the campaign proves effective. The post also notes that Revolut is not a bank in all countries where it operates and that product availability varies by region, underscoring ongoing regulatory and licensing differences that may influence the pace and profitability of its international expansion.