A LinkedIn post from Rentana highlights the company’s participation in an educational session at the upcoming AIM Conference®, focused on pricing decisions in the multifamily housing sector. The session, titled “The Price Is Wrong: A Game Show for Getting It Right,” is described as interactive and targeted at professionals responsible for leasing, occupancy, and revenue choices.
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According to the post, the discussion will explore how multifamily operators respond when leasing slows or occupancy declines, emphasizing the importance of diagnosing the underlying issue before adjusting price. Featuring industry practitioners from Thrive Communities, Orion Real Estate Partners, JVM Realty Corporation, and Rentana, the event positioning suggests ongoing engagement with revenue management best practices and could reinforce Rentana’s visibility among multifamily decision-makers.