According to a recent LinkedIn post from reMarkable, the company is promoting a new edition of its reThink content series developed with author and researcher Steven Kotler. The material focuses on themes such as attention management, cognitive overload, and clearer thinking, and is offered as a free workbook for use on the reMarkable paper tablet or on paper.
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The post suggests that reMarkable is emphasizing thought leadership around productivity and human performance, potentially reinforcing its positioning as a tool for focus rather than a general-purpose tablet. For investors, this type of content-driven engagement may support brand differentiation, deepen user loyalty, and encourage ongoing usage of its devices and ecosystem, though the direct revenue impact is not specified.
By collaborating with a recognized figure in the “flow” and human performance space, reMarkable appears to be aligning its product narrative with broader trends in knowledge work and digital distraction. If successful, this strategy could enhance the company’s appeal among professionals seeking productivity solutions, which may indirectly support device sales, subscription uptake, and long-term customer retention.