New updates have been reported about Quince.
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Quince has raised a $500 million Series E round at a $10.1 billion valuation, more than doubling its reported $4.5 billion valuation from a $200 million Series D in early 2025 led by the same investor, Iconiq. The e-commerce company, known for its manufacturer-to-consumer model and control over design, tech stack, and production, now reports more than $1 billion in annual top-line revenue and has recently expanded its footprint to Canada.
By owning most of its technology and manufacturing operations, Quince aims to forecast demand more accurately, run smaller production batches, and reduce waste while positioning itself as a higher-quality, low-cost alternative to fast fashion. However, the growth story is tempered by ongoing IP and design disputes, including lawsuits from Tapestry and Williams Sonoma, even as Quince has prevailed in at least one case brought by Deckers, and the latest financing—backed by investors such as Basis Set Ventures, Wellington Management, WndrCo, MarcyPen Capital Partners, Baillie Gifford, Notable Capital, and DST Global—signals continued investor confidence despite legal and reputational risks.

