A LinkedIn post from Sett highlights product development insights shared by Noam Gohary, drawing on his experience in product and marketing technology at gaming companies Scopely and Playtika. The post emphasizes identifying where user value resides, shipping an enhanced minimum viable product to trusted clients, and observing actual usage as a key signal of product-market fit.
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The post also promotes episode 06 of Sett’s “Unpredictable Hits” series, which discusses challenges in marketing attribution, opaque ad networks, and the potential role of artificial intelligence in this technology stack by 2026. For investors, this focus suggests Sett is actively engaging with issues central to performance marketing efficiency, which could influence its product roadmap and positioning in data-driven advertising and analytics.
The emphasis on testing “MVP plus” products with select clients indicates a disciplined, feedback-driven release strategy that may help reduce the risk of misallocated R&D resources or so-called “white elephant” products. If effectively executed, such an approach could improve capital efficiency and increase the likelihood that Sett’s future offerings align with measurable customer value.
Discussion of black-box ad networks and attribution “stuck in time” points to ongoing structural frictions in user acquisition and digital advertising, areas where improved tooling may command premium demand. Should Sett develop solutions that clarify performance and leverage AI in this stack, it could strengthen its competitive position in marketing technology and potentially attract interest from advertisers seeking higher ROI and transparency.