PrizePicks Extends Exclusive Media Partnership with SHOTS, Launches Content Fund and RG Push

New updates have been reported about PrizePicks.

PrizePicks has extended its multi-year partnership with SHOTS through 2028, cementing exclusive positioning across fantasy sports, prediction markets, event contracts, and free-to-play offerings within the SHOTS media ecosystem. The deal keeps PrizePicks as a lead sponsor across major SHOTS properties, including the Full Send podcast, golf and MMA shows, One Night with Steiny, and Speakeasy, with ongoing integrations featuring the NELK Boys and MMA champion Sean O’Malley. As PrizePicks scales its national footprint, this partnership is designed to secure long-term access to a large, highly engaged sports audience and to deepen brand integration with influential sports and lifestyle personalities that align with its core demographic.

The renewed agreement also reunites PrizePicks with comedian Theo Von via sponsorship of his podcast “This Past Weekend,” including embedded promotions and a dedicated Responsible Gaming (RG) initiative using Von’s platform to deliver informed-play messaging. To further capitalize on the content-driven growth strategy, PrizePicks has launched a Content Development Fund with SHOTS to finance new programming, such as Speakeasy hosted by Emmanuel Acho and LeSean McCoy, as well as content featuring Jorge Masvidal and Shilo Sanders, plus co-branded in-person activations like NELK’s 100 Mile Run Challenge, which raised over $300,000 for cancer research. These moves reinforce PrizePicks’ stated focus on compliance and RG following its 2025 iCAP accreditation from the National Council on Problem Gambling—the first fantasy sports operator to earn it—positioning the company to combine aggressive audience expansion with formalized safeguards as it operates in more than 45 jurisdictions and continues its U.S. growth strategy.