New updates have been reported about Prime Drink Group.
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Prime Drink Group Corp. has appointed director Germain Turpin as interim President and Chief Executive Officer, effective February 28, 2026, placing an experienced water-industry operator at the helm as it advances its asset portfolio. Turpin replaces Alexandre Côté, who is stepping down from the CEO role but will remain on the board and oversee special projects, preserving strategic continuity while shifting day-to-day leadership.
With more than 20 years’ experience in Québec’s water sector and as the former owner of two water assets now held by Prime Drink Group, Turpin is expected to focus on operational improvements and development of the company’s water platform, a core element of its broader beverage strategy. The board signaled confidence that his sector knowledge can help optimize performance and support Prime Drink Group’s ambition to build a diversified holding company across beverage, influencer media, and hospitality, with the leadership transition potentially influencing capital allocation, asset development priorities, and execution pace across these verticals.