A LinkedIn post from poppi highlights the brand’s presence around Sunday’s major football game, featuring collaborations with Charli XCX and Rachel Sennott. The post directs followers to extensive media coverage across outlets including Cosmopolitan, Teen Vogue, Inc., ADWEEK, The New York Times, Variety, Billboard, and Vogue.
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The post suggests that poppi is leveraging celebrity partnerships and high-visibility cultural moments, such as the Super Bowl, to build brand awareness in the competitive beverage and CPG industry. For investors, this level of earned and lifestyle-media exposure may indicate increased marketing spend and a strategy focused on scaling consumer recognition, which could support future distribution growth and pricing power if it translates into sustained demand.
The breadth of publications linked in the post points to an effort to position poppi not only as a functional beverage but also as a pop-culture brand. This approach may help the company differentiate itself from incumbent soft drink and better-for-you beverage players, potentially improving its attractiveness to retail partners and strategic acquirers if the momentum is maintained.