A LinkedIn post from poppi highlights the brand’s visibility around the recent Super Bowl, referencing appearances with Charli XCX and Rachel Sennott. The post links to coverage from outlets including Cosmopolitan, Teen Vogue, Inc., Adweek, The New York Times, Variety, Billboard, Vogue, and others.
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The content suggests poppi is positioning itself as a culturally relevant beverage brand by aligning with entertainment personalities and major media platforms. For investors, this level of earned media and event-centric exposure may support brand awareness, pricing power, and distribution conversations in the competitive beverage and CPG categories, though the post does not provide direct data on sales or financial impact.