According to a recent LinkedIn post from poppi, the beverage brand is collaborating with Bubble on a new lip serum duo inspired by poppi flavors such as Strawberry Lemon, Root Beer, and Grape. The products are portrayed as designed to be used while consuming poppi drinks, positioning the collaboration as a lifestyle extension of the core beverage line.
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The post indicates that the new lip products are being sold exclusively at Walmart, suggesting a retail-channel partnership that could increase brand visibility in a high-traffic, mass-market environment. For investors, this type of cross-category collaboration may signal poppi’s efforts to deepen brand engagement, test new licensing or co-branded product avenues, and potentially drive incremental sell-through of its beverages via enhanced in-store presence.
The Walmart exclusivity could also provide useful data on consumer response to branded non-beverage items, informing future merchandising or co-marketing strategies. While the post is promotional in tone, it implies that poppi is exploring brand adjacencies beyond its core drinks, which may support longer-term brand equity and create optionality for additional partnerships within the broader CPG ecosystem.