According to a recent LinkedIn post from EV Co, Polestar is pursuing Tesla owners in the U.S. with aggressive discounts of up to $21,000 on its electric SUVs. The post cites reporting from InsideEVs and indicates that these incentives are being offered despite the absence of federal tax credits that previously supported EV affordability.
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The LinkedIn post highlights that the 2025 Polestar 3 can carry discounts of up to $21,000 when financed, including a $3,000 “Tesla Conquest Bonus” for current Tesla owners or lessees who can verify ownership. The Polestar 4 is also referenced as offering up to $14,000 in incentives for Tesla drivers.
According to the post, non-Tesla buyers are still eligible for substantial savings, with potential discounts reaching up to $18,000 on the Polestar 3 and $10,000 on the Polestar 4 for cash or financed purchases. The content suggests that Polestar is positioning its lineup as a direct alternative to Tesla, intensifying price competition in the premium EV segment.
For investors, the described incentive push underscores how pricing pressure and customer acquisition costs may be rising across the EV market as brands chase share from Tesla’s installed base. While such discounts could support Polestar’s volume growth and brand visibility, they also point to potential margin compression risks and a more promotional environment for higher-end EVs in the U.S.