New updates have been reported about Playlist.
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Playlist, parent of Mindbody, Booker and ClassPass, has completed its merger with EGYM and secured $785 million in new equity funding, valuing the combined company at $7.5 billion and creating what it calls the world’s largest full-stack fitness and wellness operating system. The round was led by Affinity Partners with participation from existing investors including Vista Equity Partners, Temasek and L Catterton, and positions Playlist to accelerate its strategy in in-person wellness globally.
Following the transaction, Playlist controls an ecosystem that spans more than 40,000 Mindbody-powered businesses, over 88,000 ClassPass venues, more than 20,000 EGYM Wellpass employer partners and over 33,000 EGYM-equipped fitness locations, serving millions of users in 30+ countries with a workforce of more than 3,000 employees. CEO and Co-Founder Fritz Lanman said the combined platform will integrate AI-driven software, booking and member tools with EGYM’s smart hardware and AI training to support the consumer journey from discovery through in-gym experience, while Co-Founder Philipp Roesch-Schlanderer emphasized that the now founder-led Playlist aims to bridge fitness, wellness and healthcare and will prioritize long-term investment in AI, personalization, operator tooling and platform connectivity to drive more efficient growth for operators and expanded wellness access for employers and consumers.