According to a recent LinkedIn post from Plain, the company is spotlighting Raquel Nunes Graça of Turn.io for work that emphasizes proactive customer support. The post describes her rebuilding Turn.io’s help center and creating a YouTube knowledge library, which is linked to a measurable reduction in inbound support volume.
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The post highlights a philosophy of “modern support” centered on prevention over reaction, scalable systems, and broader ownership beyond traditional ticket handling. For investors, this emphasis suggests growing market demand for tools and practices that reduce support costs, improve self-service, and increase operating leverage in customer-facing teams.
By associating itself with these practices through its Modern Support Awards, Plain appears to be positioning its brand and product offering around next-generation customer operations. This positioning could enhance its competitive profile in the customer support and CX software space, potentially supporting pricing power, customer retention, and cross-sell opportunities if the company’s platform aligns with these showcased methodologies.