According to a recent LinkedIn post from Pigment, Munich-based hydration brand air up® has adopted Pigment’s platform to overhaul its financial planning and analysis workflows. The post indicates that air up®, which has reportedly scaled to over 15 million users across 14 countries, previously relied on an Excel-based FP&A setup that was becoming inefficient as the business expanded.
Meet Samuel – Your Personal Investing Prophet
- Start a conversation with TipRanks’ trusted, data-backed investment intelligence
- Ask Samuel about stocks, your portfolio, or the market and get instant, personalized insights in seconds
The company’s LinkedIn post highlights that, using Pigment, air up®’s finance team rebuilt an integrated, driver-based model spanning the profit and loss statement and workforce planning within six months. The post also notes features such as real-time scenario testing and establishing a single source of truth for financial data, suggesting an ambition to improve decision-making speed and consistency.
For investors, the post suggests Pigment is gaining traction with high-growth consumer brands that are seeking to modernize financial infrastructure as they scale internationally. Adoption by a rapidly expanding user-based company like air up® may support Pigment’s positioning in the competitive FP&A and planning software market, particularly against legacy spreadsheet workflows and larger enterprise planning suites.
If such implementations translate into measurable efficiency gains and better forecasting accuracy for clients, Pigment could strengthen its value proposition and pricing power over time. While the post is promotional in nature and does not disclose financial terms, it underscores a use case that may be relevant for evaluating Pigment’s growth prospects and its ability to penetrate complex, multi-country customers.