According to a recent LinkedIn post from Piano, the company is highlighting a webinar focused on how organizations should approach selecting an analytics platform. The post centers on the idea that many teams misstep before vendor selection by failing to assess their current analytics maturity.
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The session, hosted by Cross Masters, features Stefan Leever from Rabobank discussing how his team conducted a maturity assessment prior to creating a vendor shortlist. According to the post, the findings influenced Rabobank’s analytics governance model, platform choice, and current data practices.
Piano’s Marie Fenner is described as adding context to Rabobank’s experience, outlining potential paths forward for teams at different maturity stages. The post also references additional insights from Cross Masters on analytics maturity and broader market trends.
For investors, this content suggests Piano is positioning itself as a consultative partner in analytics strategy rather than just a technology provider. Emphasis on governance, maturity assessment, and market trends may help differentiate Piano in a crowded analytics market and potentially support higher-value, longer-term customer relationships.
If the webinar content effectively resonates with enterprise clients like Rabobank, it could signal Piano’s ability to influence platform decisions earlier in the buying cycle. That positioning may enhance customer acquisition opportunities and strengthen the company’s competitive standing in analytics and data-driven decision-making solutions.

