According to a recent LinkedIn post from Perplexity, the company is featured as a system-level AI assistant on Samsung’s upcoming Galaxy S26 smartphones. The post suggests that every new S26 will include Perplexity with a dedicated wake word, “Hey Plex,” marking what is described as the first time Samsung has granted OS-level access to a non-Samsung, non-Google app.
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The post indicates that Galaxy users may be able to choose among multiple AI assistants on a single device, potentially reducing platform lock-in and broadening Perplexity’s consumer reach. It also notes that Samsung’s Bixby assistant will use Perplexity APIs for complex, web-based, or generative queries on an anticipated 800M devices in 2026, while Bixby continues to manage on-device actions.
As described in the post, this integration could position Perplexity as a core inference layer for Samsung’s AI ecosystem, which may meaningfully expand usage volumes and API demand if deployment scales as indicated. For investors, such an embedded role on flagship hardware could strengthen Perplexity’s competitive standing versus other AI assistants and enhance its data, brand visibility, and monetization opportunities.
The LinkedIn post further notes that this launch is part of a broader partnership, with Samsung Internet cited as the next integration. Samsung reportedly plans to use Perplexity APIs for browser control and to offer Perplexity as an optional default search engine, a model likened to Mozilla’s approach to search provider choice, which could open additional search and advertising–adjacent revenue channels over time.