New updates have been reported about Perplexity (PC:PERPL)
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Perplexity has entered into a significant agreement with Snap to integrate its AI search engine within the Snapchat platform. This strategic move involves Perplexity investing $400 million in cash and equity, aiming to leverage Snapchat’s extensive user base of over 940 million. The integration will allow Snapchat users to receive responses from Perplexity’s AI when interacting with the My AI chatbot, enhancing the user experience and potentially increasing engagement with the platform.
The integration is scheduled to be implemented into Snapchat’s interface by early next year, with Snap expecting to start recognizing revenue from this collaboration in 2026. This partnership not only provides Perplexity with substantial exposure but also aligns with Snap’s ongoing efforts to innovate and expand its service offerings. The announcement coincided with Snap’s Q3 2025 financial results, which reported a 10% increase in revenue to $1.51 billion and a reduction in losses. This development marks a pivotal moment for Perplexity, positioning it at the forefront of AI-driven user interaction within a major social media platform.