According to a recent LinkedIn post from Peek, the company’s participation at AIM 2026 underscored growing interest in AI-driven search and discovery within the multifamily housing sector. The post indicates that conversations at Peek’s booth focused less on whether AI visibility matters and more on how properties can ensure their communities surface in AI search results.
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The post notes that a session featuring CEO Austin Lo and Todd Newton of UDR drew more than 270 RSVPs, which is presented as a signal that multifamily marketers and operators are seeking practical, research-based guidance on AI discovery strategies. Peek also highlights strong interest in unit-level 3D tours versus traditional floor plan media, aligning this with its longstanding focus and an internal claim that such tools help clients reduce vacant days by 30%.
In addition, the post references “dozens of conversations” with teams exploring how to benefit from large language models as a fast-growing source of organic leads. For investors, this emphasis on AI search, LLM-driven discovery, and richer digital content suggests that Peek is positioning itself as an enabler of demand generation and occupancy gains for multifamily operators. If these trends persist, the company could see increased adoption of its platform and potentially stronger recurring revenue dynamics within the property technology ecosystem.