According to a recent LinkedIn post from Ideem, new research suggests rising awareness and adoption of passkey-based authentication among both consumers and enterprises. The post cites headline figures of 90% awareness, 75% adoption, and nearly half of consumers reportedly using passkeys regularly when they are available.
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On the enterprise side, the post indicates that 68% of organizations are deploying passkeys for employees, and 82% reportedly view a fully passwordless environment as an ultimate goal. Ideem’s post positions the current moment as an inflection point for passkey adoption and notes that the underlying research draws on data related to 5 billion passkeys deployed globally.
The post highlights Ideem’s focus on building what it describes as “bank-grade” passkey infrastructure aimed at securing transactions, logins, and step-up authentication flows. For investors, this emphasis may signal that Ideem is targeting financial-grade security use cases, which could align the company with demand from regulated industries that prioritize strong authentication.
If the adoption trends cited in the post prove sustainable, Ideem could be operating in a segment of the authentication market experiencing structural growth, particularly as organizations pursue passwordless strategies. At the same time, the post’s promotional framing underscores the competitive nature of this space, suggesting that Ideem may need continued product differentiation and partnerships to translate broader passkey momentum into revenue and market share gains.