New updates have been reported about Oura.
Meet Samuel – Your Personal Investing Prophet
- Start a conversation with TipRanks’ trusted, data-backed investment intelligence
- Ask Samuel about stocks, your portfolio, or the market and get instant, personalized insights in seconds
Oura’s 2025 patent victory at the U.S. International Trade Commission has materially reshaped the competitive landscape in smart rings, blocking Ultrahuman from importing its prior-generation devices into the U.S. and forcing a full hardware redesign. The ruling protected Oura’s intellectual property in a market where it already controls more than two-thirds of global shipments, reinforcing its dominant position as overall smart ring volumes grew nearly 80% in 2025 according to Counterpoint Research.
Ultrahuman, which previously derived around 45% of its roughly 700,000 daily active users from the U.S., is now trying to regain access with its newly announced Ring Pro, explicitly engineered to work around Oura’s patents and currently awaiting clearance from U.S. Customs and Border Protection. While Ultrahuman remains profitable and is expanding globally, including in the U.K., Canada, Australia, and India, it is incurring higher costs tied to litigation, tariffs, and redesigns, underscoring the strategic and financial weight of Oura’s IP enforcement in a rapidly scaling, AI-driven wearables category.