ŌURA Expands Women’s Hormonal Health Capabilities With New App Experiences

According to a recent LinkedIn post from ŌURA, the company is introducing two new hormonal health experiences in the Oura App, scheduled for global rollout on May 6. The post highlights Hormonal Birth Control support and Menopause Insights as the company’s largest expansion into hormonal health to date.

The LinkedIn post suggests that the Hormonal Birth Control experience will adapt Cycle Insights for users across more than 20 hormonal contraception combinations, including pills, patches, IUDs, and implants. Users are expected to be able to track how contraception influences temperature, sleep, recovery, bleeding, and symptoms over time.

As described in the post, U.S. members will also see a partnership with Twentyeight Health, enabling a pathway from app-based insights to same-day, insurance-enabled care with licensed clinicians. This move may indicate ŌURA’s growing emphasis on integrating digital biometrics with clinical care networks.

The post explains that Menopause Insights will feature a proprietary, clinically validated Menopause Impact Scale developed by ŌURA to measure menopause’s impact on quality of life. Members are expected to receive a personalized dashboard linking self-reported symptoms with biometric data and producing shareable outputs for clinician discussions.

According to the post, these offerings expand on existing capabilities such as Cycle Insights, Fertile Window, Pregnancy Insights, and a custom women’s health model, alongside a suite of connected care partners. For investors, this broader women’s health positioning could deepen user engagement, support premium pricing or subscription retention, and strengthen ŌURA’s standing in the competitive digital health and wearables market.

The integration of proprietary clinical tools and health-care partnerships, as suggested in the post, may also enhance ŌURA’s data moat and attractiveness as a partner to insurers and health systems. If successfully adopted, these features could support long-term revenue growth by extending the platform’s relevance across multiple hormonal life stages and differentiating ŌURA within the women’s health segment.