According to a recent LinkedIn post from Osmo, the company participated in an SXSW panel titled “Smells Like Brand” focused on the role of scent in creating memorable brand connections. The discussion, featuring Osmo’s CEO Alex Wiltschko, Master Perfumer Zerlina D., and external collaborators from the Museum of Pop Culture and Scout Lab, emphasized opportunities for multisensory engagement in both museums and consumer products.
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The post suggests Osmo is positioning itself at the intersection of technology, sensory science, and brand experience, which may signal a strategic focus on commercial applications of scent in marketing and product design. For investors, this emphasis on multisensory branding could indicate potential demand from consumer brands, cultural institutions, and agencies seeking differentiated customer experiences, potentially expanding Osmo’s addressable market in experiential and sensory-driven solutions.