According to a recent LinkedIn post from Osmo, a panel at AdWeek NYC featuring CEO Alex Wiltschko and Scentbird Creative Director Jina Song emphasized scent as a largely untapped dimension of brand building. The post highlights Song’s view that scent can become a “critical layer” in a brand system, given smell’s strong emotional and memory links.
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The discussion, as summarized in the post, suggests that brands focusing only on sight and sound may be overlooking a competitive lever. For investors, this focus on olfactory branding could indicate Osmo’s intention to position its technology and services as enablers of differentiated customer experiences, potentially expanding its addressable market among consumer brands and advertisers.
By aligning itself with industry voices at a high-profile marketing event like AdWeek NYC, Osmo appears to be seeking greater visibility within the advertising and brand-strategy ecosystem. If the company can translate this thought-leadership positioning into commercial partnerships, it could support future revenue growth and reinforce its role in emerging sensory-branding strategies.