According to a recent LinkedIn post from orthobrain, the company is promoting an unscripted webinar format, “Behind the Brain: The orthobrain® Exchange,” aimed at dentists who provide or are considering providing orthodontic services. The session features clinicians Dr. Craig Hewitt and Dr. Patti Swaintek-Lamb, D.M.D., and focuses on real-world experiences, challenges, and practical strategies.
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The post highlights topics such as lessons dentists wish they had known before offering orthodontics, operational hurdles, and immediately applicable practice strategies, along with a live Q&A component. For investors, this suggests orthobrain is investing in practitioner education and community-building, which could deepen engagement with its target customer base and support future adoption of its orthodontic solutions.
By positioning the webinar as “no scripts” and “no lectures,” the post implies an emphasis on peer-to-peer knowledge sharing rather than traditional didactic training. This approach may strengthen brand credibility with clinicians and differentiate orthobrain in a competitive dental-technology and services market, potentially contributing to higher customer retention and cross-selling opportunities over time.
The inclusion of a registration link and solicitation of questions during sign-up indicates a strategy to capture leads and gain insight into practitioner pain points. If successful, such events could provide orthobrain with valuable market feedback to refine products and services, while also supporting a pipeline of qualified prospects that may positively influence revenue growth and long-term customer lifetime value.