According to a recent LinkedIn post from orthobrain, the company is promoting an upcoming unscripted webinar titled “Behind the Brain: The orthobrain® Exchange,” aimed at dentists who provide or are considering providing orthodontic services. The session, featuring Dr. Craig Hewitt and Dr. Patti Swaintek-Lamb, D.M.D., is positioned as a forum for discussing practical lessons, hurdles, and insights from daily practice.
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The post indicates that topics will include what dentists wish they had known before offering orthodontics, real-world challenges, and immediately applicable strategies, along with a live Q&A segment. For investors, this type of educational programming may signal orthobrain’s focus on deepening engagement with general dentists, which could support customer acquisition, increase utilization of its orthodontic solutions, and strengthen its positioning within the broader dental and orthodontic services ecosystem.
By encouraging question submissions during registration and emphasizing candid, experience-based discussion rather than scripted lectures, the initiative appears aimed at building practitioner trust and community. If successful in attracting a targeted audience of practicing dentists, this format could enhance brand visibility, support recurring revenue opportunities tied to orthodontic case support or training services, and potentially improve the company’s competitive standing in practice-enablement and clinical support offerings.