According to a recent LinkedIn post from Optable, the company plans to have its team on-site at the POSSIBLE conference in Miami from April 27 to 29 and is inviting attendees to request meetings. The post notes that Optable will collaborate with partner PubMatic on various on-the-ground activities and is particularly interested in engaging with publishers and media platforms evaluating the concept of “agentic advertising” for their businesses.
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The post suggests an active business development push aimed at deepening relationships with key ecosystem participants, which could help expand Optable’s pipeline and reinforce its position in the digital advertising and data collaboration space. Collaboration with PubMatic, a well-known ad tech partner, may signal efforts to integrate or align offerings more closely, potentially enhancing Optable’s reach among publishers and media platforms and supporting longer-term revenue growth prospects if these engagements convert into commercial opportunities.