According to a recent LinkedIn post from Optable, the company is emphasizing the use of agentic AI to streamline private marketplace (PMP) and curated deal workflows in digital advertising. The post references a March webinar appearance by VP of Product Andy Sharkey on The Pub Report’s “Trends, Tools, and Takeaways,” where he outlined how AI can assist ad operations teams without overhauling existing programmatic systems.
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The post highlights a demo of Optable’s Sales Agent tool, which is described as taking a buyer brief, identifying suitable deals, generating a deal ID, and injecting it into the supply-side platform. Sharkey is quoted as characterizing this approach as an added technology layer that automates the creation of PMPs and curated deals rather than a “complete revolution” of current workflows.
For investors, the focus on AI-enabled workflow automation suggests Optable is targeting a pain point in ad operations teams that are “drowning” in manual processes. If adopted, such tools could enhance the company’s value proposition to publishers seeking efficiency gains in programmatic sales, potentially supporting customer retention and upsell opportunities in a competitive ad-tech landscape.
The positioning of AI as complementary rather than disruptive to existing systems may lower adoption friction among publishers that are cautious about replacing established infrastructure. This could help Optable capture incremental demand for automation while aligning with broader industry trends toward AI-driven optimization of advertising operations, which may be relevant to the firm’s growth trajectory and partnership potential.